Dental Hypothesis: The Non-Conformist Journal for Dentists

A new independent, international dental journal, Dental Hypotheses, will soon hit the web and the press. Like many dentistry publications, this journal will provide peer-reviewed articles for the professional dental community. However, Editors-In-Chief Edward F. Rossomando (Director of the Biodontics)

Dentist Marketing: Federal Trade Commission Rules for Testimonials

If your dental website, blog, print, radio, or other advertising features testimonials, be aware of the FTC guidelines that went into effect late last year. Not knowing the rules won’t save you from a potential $16K daily fine that could be imposed for every infraction. That packs a punch!

For dentists, the first point of reference in advertising guidelines should always be the state board’s regulations. The Texas Dental Association, for instance, does not allow dentists to use testimonials in advertising. Other state dental boards regulate issues like statements of superiority, promising predictable results, and use of misleading statements.

Once your advertisement or website passes through the state board’s filter of regulations, consult the FTC guidelines. New policies prohibit promises of atypical results in testimonials, even with a disclaimer; revealing material connections with endorsers; and even on talk shows and in social media, celebrities have to tell people if they’re being paid for the endorsements they discuss.

These days, with online communities like Facebook and Yelp!, dentists who want to boost their advertising often look for testimonials from their patients. Demandforce and other marketing companies for dentists provide a service to acquire and post testimonials from current patients. Not a bad idea if you don’t know the rules and don’t have the time.

For video testimonials, the new guidelines could mean that you’ll need to script the patient testimonials prior to shooting or edit the videos for compliance before use.

A set of guides are available online to make the
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Root Tip Remover by InventDent

InventDent introduces the Root Tip Remover…

Extracting a difficult tooth?Did you break off the root tip in the bottom of the socket?Is it too late to call the Oral Surgeon?Don’t spend thousands of dollars on expensive root removal kits!Remove root tips in minutes, and save your production for the rest of the day!
The Root Tip Remover is a finger instrument that will allow you to remove root tips without causing substantial or unneeded trauma to the surrounding hard and soft tissues. Allowing for increased healing time, and a more predictable end result.  The crisscross design allows the doctor to turn the cylindrical finger grip without tearing their gloves, while maintaining enough grip to screw the Root Tip Remover down into the remaining root tip for removal.

The Root Tip Remover will also be useful when a tooth is decayed past the gumline / boneline. This oral surgery instrument will allow you to pass through the soft decay/caries, and allow access to the root tip.  The fine radial point with cutting edges will allow any doctor to insert the fine point into the finest root canal for removal. Once the instrument is screwed/moved down into the dentin and anchored you will have enough leverage to sever the periodontal ligament along with the pulpal nerve tissue. This will allow you to remove the root tip, quickly and efficiently.  You will be able to remove root tips that would be impossible to extract without removing important supportive bone and tissues in the area with the instruments you are currently using.

The Root Tip Remover is a key instrument in bone management! It allows you to keep the bone intact around tooth socket. This is vital for predictable implant integration, and ridge preservation!

Cosmetic Dentistry: Making Stars Shine a Little Brighter

According to Inside Edition, Tom Cruise underwent Invisalign to straighten up his midline. Apparently, he went to his child’s orthodontist and was told that HE needed braces. Well Tom, like any successful businessman, just couldn’t sacrifice his image. After all, his stunning smile got him pretty far in life. Invisalign tickled his fancy, though, and he was sold. Cher, Diana Ross, and the late Michael Jackson also underwent orthodontic therapy, says the Inside Edition anchor.

Other stars who’ve undergone noticeable cosmetic dentistry include Hilary Duff, who got whiter and bigger; George Clooney, who got whiter with a more uniform edge; Zac Efron and Nicolas Cage, who had big diastemas that are no longer in existence; and Miley Cyrus who had work done, but could use some more. Simon Cowell is hard on everyone
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Simplicity System Offers Innovative Way to Maximize Orthodontics in Your General Dentistry Practice

Beginning in 2009, Lancer Orthodontics has teamed with former IAO President, Dr. Thomas Hughes D.D.S., to form a new approach to orthodontics called The Simplicity System.

This new strategy is geared to help those doctors who already have some experience in orthodontics but have been unable to make this area of their practice efficient, effective, and profitable. The Simplicity System focuses on teaching practitioners how to incorporate orthodontics into their practice in order to both increase patients and revenue.

Eliminating on-shelf inventory, The Simplicity System consists of merely two wires for the entire treatment, a fixed lingual arch and indirect bonding trays. This kit allows doctors to treat approximately 90% of all orthodontic cases including crowded and narrow arch cases. As Dr. Hughes explains,
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Dentists Who Go Green Grow Green for Earth Day 2010

On April 22, that’s just a few days away, tree huggers and vegans will celebrate the 40th annual Earth Day. Even dentists have hopped on the clean green machine. From the Emerald Coast to Greenland, your colleagues are practicing eco-friendly dentistry. Some have designed office interiors with air filtration systems, natural lighting, bamboo flooring, and latex-free paint. Extreme green dentists hire architects to design offices that minimize electricity usage and recycle rainwater for landscape irrigation.

Don’t be envious or jaded, just get on board. For the average Dr. Joe, going green doesn’t have to involve redecorating or rebuilding. And contrary to a popular frog’s beliefs, it IS easy being green. Here are just a few ways to celebrate Earth Day this year:

Your Front Office

Online Registration Forms
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Dent-X Introduces the Eva 64-bit Drivers

April 16th, 2010 · 1 Comment

Dent?X is happy to announce the general release of new drivers for the EVA Digital X?Ray Sensor System.

Now EVA is compatible with all major operating systems, including Windows 7 (32?bit and 64?bit
versions), Vista, and Apple’s Mac line. Now that the EVA drivers are updated to work with the newest version of Windows 7 operating system, EVA is fully compatible with computers purchased from popular retailers, like Best Buy and Staples. Our drivers are now universally accepted by all regular operating systems. The EVA sensor system continues to be easy to use and will integrate with almost all practice software and computer systems.

Unbeknownst to many doctors, Microsoft released two versions of Windows 7. One version is 32?bit
and one version is 64?bit. It isn’t easy to know which one is being purchased. Most digital sensors don’t
function when installed onto a Windows 7, 64?bit, computer. Now EVA does.

For more information, please visit our webpage, www.dent?x.com, or make the always free call to the
Dent?X technical support team.

About AFP Imaging
AFP Imaging is a leading state of the art diagnostic imaging supplier, is a market leader, whose products are
distributed worldwide with clinical applications for dental, medical and veterinary professionals. For over thirty
years, the Company has produced branded products that are installed in over 100,000 dental and medical
facilities. This base serves as reference points for future sales of equipment and software. The company’s
products are trademarked with brand names that include AFP, DENT?X, EVA and NEWTOM. For additional
corporate information please visit our corporate web sites at www.afpimaging.com.

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No More Dental Drill with Icon Caries Infiltrant

Minimally invasive is in. That makes DMG America one cool cat.
Instead of treating a decaying tooth with remineralization or a filling, dentists can now rebuild a decaying tooth with Icon caries infiltrant by DMG America. No drill. No filling. No problem.
Icon is a microscopic, invasive material that literally fills and reinforces tooth enamel. The product can be used for smooth surfaces and proximal caries that extends to the first third of dentin, D1.
In just 15 minutes, you can restore the integrity of a tooth with progressing caries. Simply prepare the area with a rubber dam, then treat the tooth with a gel containing 15% HCL. The pores will open in the affected area, and you will then rinse, apply ethanol to dry, and then air dry the tooth. Apply Icon to the lesion and light cure. A second layer of Icon is recommended.

Dentists Spread Disease…Awareness with Preventive Tests

As research and science continue to develop, we’re learning the importance of oral health to the health of the body as a whole. Dentistry is gaining higher regard as a necessity of good health; oral healthcare is getting off the bench and getting in the game. To further the importance of dental care, dentist-administered tests can reveal a person’s proclivity for dental decay, as well as serious conditions, like severe gum disease and HPV. Some of the tests provide early detection of conditions, like oral cancer, which allows for proactive treatment that literally saves lives.

Periodontal Disease Risk Assessment: MyPerioID
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6 Common Cosmetic Dental Procedures Explained

Cosmetic dentistry helps many individuals get a assured smile, and likewise corrects many dental anomalies. Six of the commonest cosmetic dental procedures are:

Dental bonding: This is carried out to fill gaps within the teeth and canopy stains and chips. The process entails the application of a composite resin materials to the tooth. The material, which is on the market in several shades, is sculpted to cover the specified area. It is then dried using a high-intensity light or a chemical. The method does not trigger any discomfort to the patient besides when a minor tooth roughening is done. Dental bonding doesn't require multiple visit to the dentist and is relatively inexpensive as compared to other dental restoration techniques.

Tooth contouring and reshaping: This quick, inexpensive, and non-invasive process is used to fix dental issues resembling overlaps, shallow pits and grooves in the enamel, worn edges, and chipped teeth. The dentist makes use of a sharpening instrument for the removing of a tiny quantity of enamel and the tooth is reformed. The enamel elimination process is carried out solely after dentists verify by x-rays that the tooth requiring reshaping are strong sufficient to withstand some enamel loss. The method is accomplished with the smoothing and sprucing of the sides of the newly contoured tooth. The method normally requires a observe-up go to after the first visit.

Mouth guards and night guards: These are plastic home equipment that offer protection to the mouth throughout sports activities and likewise whereas sleeping. Mouth guards disperse shock caused by violent contact and thus defend the pinnacle and neck. They are ready utilizing a forged of the teeth. The mouth guards can be stock, mouth-fashioned, or custom-made. Evening guards forestall bruxing between enamel throughout sleep. They are ideal for people with worn teeth, those that undergo aches in the jaws, and people with teeth which are delicate to cold.

Halitosis or unhealthy breath: The breakdown of food particles by the micro organism current underneath plaque, in the crevices on the tongue, and between enamel leads to the generation of risky sulfur compounds (VSC) that trigger bad breath. Periodontal illness is also a reason for halitosis. Dentists determine the amount of VSC being generated by using a halimeter. Therapy often entails following a prescribed oral hygiene routine that may embrace using irrigators, artificial saliva, tongue scrapers, etc.

Tooth whitening: This therapy is beneficial for eradicating stains that appear as a result of consumption to tea, espresso, cigarettes, and wine. Whitening is carried out utilizing bleaching gel, which is often hydrogen or carbamide peroxide. The gel breaks down releasing oxygen molecules that penetrate the enamel and dentin and disintegrate the stains. The time required for results to appear depends upon the source of the stain and varies from a few hours to some weeks.

Crowns and bridges: Enamel that want restore after an accident or excessive decay can be treated by using a crown, which is a man-made replacement for the upper portion of the tooth. A bridge includes putting an alternate tooth that's held in place using two crowns which can be bonded on adjoining teeth.